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FUJITAKA meets KK
Kaoru Kasai and FUJITAKA
create a fine article
Kaoru Kasai
He was born in Sapporo in 1949. Joined San Ad in 1973. In addition to advertising production and package design such as Suntory Oolong tea Chinese series (1983-), United Arrows (1997-), TORAYA CAFÉ (2004-), etc. There are various activities, such as signature planning, film and theater advertising production, and binding. His recent work includes advertising and production of the movie "After the storm" (directed by Hirokazu Koreeda) and the binding of the new edition "Klee's Diary" (Misuzu Shobo co.,ltd.). He acquired awards such as Mainichi design award and the book design award of Kodansha publication culture awards.
In search of their own ease of use
Mr. Kasai really wants to carry it every day. He designed searching the ultimate specification only for him. The sketches based on his own lifestyle include the shape of the pocket, the arrangement of the main room, the width of the gusset, etc. with his particular. Then we minutely discussed selection of materials and colors with designers and artisans.
Shape the image
After a meeting, a skilled FUITAKA craftsman creates a sample. Mr. Kasai tries and corrects every day to bring it closer to the ideal he wants. Mr. Kasai draws the line of the shape by himself, and forms a product which seems to be "ideal" while repeating careful and delicate adjustments.
thoroughly
To make them without compromise. In particular, the "width" of the bag, the shape of the puller and the belt are carefully adjusted in millimeter continuing to consider until the end. Then 5 times to brush up. Taking a lot of efforts and times, finely one bag has been finished.
Mr. Kasai's 4 Commitment
Storage space
Equipped with various storage functions in a simple silhouette. It is designed to store items such as paperback books, notebooks, and eyeglass cases that Kasai usually carries. In addition, bright camel brushed material is used for the interior material. The material that gently wraps around makes it harder to damage what you put inside, and at the same time enhances visibility.
The main room opens widely by L-shaped zipper. It can be stored well even thick things, easy to open. The partition is removable and it's adjustable to the width of side gusset.
L-shaped pocket is also a point of design. Because the craftsman made a zipper pocket with a single leather without jointing by making full use of his technique. Also two pockets inside.
The pocket is easy-to-use when holding a backpack in front of you (usually in a scene you take a train). It has enough width of gusset for the more capacity as well as the side pockets.
Removable partition with a hook. Two mesh pockets for one side, and the another, an open pocket.
You can put things in and out of side pocket while carrying. That full width is enough capacity. Exquisite size completed while repeating correction is designed to be easy to put in and out smoothly even in hands of a man.
Using mesh material, it is hard to get stuffy even if you sweat, and its cushioning is also excellent. Holding some devices such as tablets. Since it is the part that touches to the back side when carrying it, it can be also used as a security pocket.
Material
The material was decided on the theme of "the image which it matches denim style". Containing oil in carefully selected high quality raw hides, it is a material characterized by a deep color that is dyed with aniline dye and a moderate casual feeling that leaves the original texture of leather.
The soft and gross texture increases by using and makes you enjoy the aging.
There are four colors. Black and Chocolate are with a basic image. Navy is the color like a symbol of cleanliness and freshness, gives a fresh impression. Taupe is a calm and soft color like as fit well to your atmosphere.
Fastener line
Designed to align the beginning and end of fasteners. The line of zipper lined up in an orderly manner gives a moderate sense of tension to the casual feeling of the material, creating an adult casual feeling. FUJITAKA-like worries that give an elegant and orthodox impression by making.
silhouette
A gentle curve at the upper part of the body. In the process of making samples, Mr. Kasai drew lines of the shape with his particular.
Although it is a square form with many straight lines of zipper, it was designed so that it becomes a soft impression. Similar to the main body, the design of the top of the shoulder belt squeezes a little inside. It gives a soft and smart impression.